ben wallis

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	<title>ben wallis</title>
	<link>https://benwalliscreative.com</link>
	<description>ben wallis</description>
	<pubDate>Tue, 07 Jan 2025 16:56:42 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://benwalliscreative.com/Home-1</link>

		<pubDate>Wed, 18 May 2022 16:29:34 +0000</pubDate>

		<dc:creator>ben wallis</dc:creator>

		<guid isPermaLink="true">https://benwalliscreative.com/Home-1</guid>

		<description>CREATIVE DIRECTION

ART DIRECTIONCOPYWRITING

 BROADCAST
DESIGN
BRANDING
 SOCIAL
ILLUSTRATION


AWARDS


︎


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*RING RING*&#38;nbsp;*RING RING* *RING RING*&#38;nbsp;*RING RING*


︎


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		<title>7-ELEVEn CAR OF THE YEAR</title>
				
		<link>https://benwalliscreative.com/7-ELEVEn-CAR-OF-THE-YEAR</link>

		<pubDate>Wed, 26 Apr 2023 20:39:21 +0000</pubDate>

		<dc:creator>ben wallis</dc:creator>

		<guid isPermaLink="true">https://benwalliscreative.com/7-ELEVEn-CAR-OF-THE-YEAR</guid>

		<description>7-ELEVEnCAR OF THE YEAR
︎


#CARSOF7ELEVEn
7-ELEVEn has has become synonymous with the car community, and In 2021, we started re-sharing UGC of cars at our stores yielding tens of thousands of new followers and an entirely new #CarsOf7ELEVEn community to engage with . Being featured in one of 7-ELEVEn's weekly CARousels quickly became the ultimate honor in the social car community.In December 2022, we kicked off a contest to let 7-ELEVEn fans vote on the first ever #CarsOf7-ELEVEn Car of the Year. Unbeknownst to them, we had a special prize in store: a fully-produced hype video honoring the winner and their car.

Followers voted between the top 7 performing UGC
 

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We then posted the top 3 voted cars to our IG-feed, tagging their owners, and tracking engagement to determine our winner
	

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	We then jumped into a full video production with our winner,Tyler, and his car. 
Just a few weeks later, we announced him as our winner in the form of a totally original 7 ELEVEn hype video.

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MY ROLLS: CREATIVE DIRECTION

 
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		<title>TAZO SOCIAL</title>
				
		<link>https://benwalliscreative.com/TAZO-SOCIAL</link>

		<pubDate>Wed, 18 May 2022 18:16:48 +0000</pubDate>

		<dc:creator>ben wallis</dc:creator>

		<guid isPermaLink="true">https://benwalliscreative.com/TAZO-SOCIAL</guid>

		<description>TAZO SOCIALTAZO X PATTIE GONIA
We teamed up with Pattie Gonia to raise over $150,000 for queer summer camp @bravetrails to support LGBTQ2IA+ youth outdoors initiatives and continue to champion intersectionality while actively fighting for climate justice.


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Brand Purpose Content
Social content built to inform and educate TAZO fans about environmental activism.
 
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Refreshers Product Launch Content

We helped launch TAZO’s new REFRESHERS line of refreshing tea mixes.

&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a4c93d876881fc1abd1ede14acb184d9371eff0620191c36dc4f366342688585/TAZO_HH_tease_infeed3-c.gif" data-mid="143018699" border="0"  src="https://freight.cargo.site/w/1000/i/a4c93d876881fc1abd1ede14acb184d9371eff0620191c36dc4f366342688585/TAZO_HH_tease_infeed3-c.gif" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/fe8ab6065431978816ac158005d13f3f46ea16590933c9334c19ddc7b3b2d7ce/TAZO_HH_tease_infeed1-a.gif" data-mid="143018700" border="0"  src="https://freight.cargo.site/w/1000/i/fe8ab6065431978816ac158005d13f3f46ea16590933c9334c19ddc7b3b2d7ce/TAZO_HH_tease_infeed1-a.gif" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/fcc4b2642c797afce93bbbeab3f9d590f363d1c2683abdd0e178e21b2f460209/TAZO_HH_tease_infeed2-b.gif" data-mid="143018702" border="0"  src="https://freight.cargo.site/w/1000/i/fcc4b2642c797afce93bbbeab3f9d590f363d1c2683abdd0e178e21b2f460209/TAZO_HH_tease_infeed2-b.gif" /&#62;
&#60;img width="1194" height="1192" width_o="1194" height_o="1192" data-src="https://freight.cargo.site/t/original/i/3c009b1620696945eaeae19d906b282b37e1eabd0c062b74f3a49551715509b8/Screen-Shot-2022-05-18-at-1.32.07-PM.png" data-mid="143019766" border="0"  src="https://freight.cargo.site/w/1000/i/3c009b1620696945eaeae19d906b282b37e1eabd0c062b74f3a49551715509b8/Screen-Shot-2022-05-18-at-1.32.07-PM.png" /&#62;
&#60;img width="1190" height="1190" width_o="1190" height_o="1190" data-src="https://freight.cargo.site/t/original/i/9291932c9c3493a15b1e66402b826e685fdd3a0aacbeedc368bfe1c425b95b80/Screen-Shot-2022-05-18-at-1.31.58-PM.png" data-mid="143019767" border="0"  src="https://freight.cargo.site/w/1000/i/9291932c9c3493a15b1e66402b826e685fdd3a0aacbeedc368bfe1c425b95b80/Screen-Shot-2022-05-18-at-1.31.58-PM.png" /&#62;
&#60;img width="950" height="1192" width_o="950" height_o="1192" data-src="https://freight.cargo.site/t/original/i/1c7bd7c329e271a1c5c6133e0330ebe60d1d5441f16802e84b0927d05541ca83/Screen-Shot-2022-05-18-at-1.31.33-PM.png" data-mid="143019770" border="0"  src="https://freight.cargo.site/w/950/i/1c7bd7c329e271a1c5c6133e0330ebe60d1d5441f16802e84b0927d05541ca83/Screen-Shot-2022-05-18-at-1.31.33-PM.png" /&#62;
&#60;img width="952" height="1192" width_o="952" height_o="1192" data-src="https://freight.cargo.site/t/original/i/ff8c5fb1409cfa3ed030ba2a3fc3aa6f46adc63bc51bec9063b7d304d6f7d1cf/Screen-Shot-2022-05-18-at-1.31.45-PM.png" data-mid="143019769" border="0"  src="https://freight.cargo.site/w/952/i/ff8c5fb1409cfa3ed030ba2a3fc3aa6f46adc63bc51bec9063b7d304d6f7d1cf/Screen-Shot-2022-05-18-at-1.31.45-PM.png" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/eae1dc058ab104cf0c5e1250b719a96b90eeca6b60eff37c6df0629f19232c8a/TAZO_HH_Giveaway_infeed1.gif" data-mid="143086829" border="0"  src="https://freight.cargo.site/w/800/i/eae1dc058ab104cf0c5e1250b719a96b90eeca6b60eff37c6df0629f19232c8a/TAZO_HH_Giveaway_infeed1.gif" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/3e537397e2d2b8021cb7b0b19568f722d94eb6bfdf00a8b44fcdc414fe1a7743/TAZO_HH_Giveaway_infeed2.gif" data-mid="143086833" border="0"  src="https://freight.cargo.site/w/800/i/3e537397e2d2b8021cb7b0b19568f722d94eb6bfdf00a8b44fcdc414fe1a7743/TAZO_HH_Giveaway_infeed2.gif" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/b1098e0617cf9b883b032d9275af28bcc62d5c1f64a6542e4101e0bfea82c86f/TAZO_HH_Giveaway_infeed3.gif" data-mid="143086830" border="0"  src="https://freight.cargo.site/w/800/i/b1098e0617cf9b883b032d9275af28bcc62d5c1f64a6542e4101e0bfea82c86f/TAZO_HH_Giveaway_infeed3.gif" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/981f08ffb2644affc6a9b2a32ef2157d3a070d6d8f4db8ee659f0e6eb8ce95a8/TAZO_HH_Giveaway_infeed4.gif" data-mid="143086835" border="0"  src="https://freight.cargo.site/w/800/i/981f08ffb2644affc6a9b2a32ef2157d3a070d6d8f4db8ee659f0e6eb8ce95a8/TAZO_HH_Giveaway_infeed4.gif" /&#62;


Organic Social ContentSometimes, brands just need amazing looking social content.


&#60;img width="1196" height="1192" width_o="1196" height_o="1192" data-src="https://freight.cargo.site/t/original/i/4c4f1080f32f339c7d6496a9587b9e2f61e0bbf6a95eabf71aaf44659fbe73dd/Screen-Shot-2022-05-18-at-11.42.30-AM.png" data-mid="143018389" border="0"  src="https://freight.cargo.site/w/1000/i/4c4f1080f32f339c7d6496a9587b9e2f61e0bbf6a95eabf71aaf44659fbe73dd/Screen-Shot-2022-05-18-at-11.42.30-AM.png" /&#62;
&#60;img width="1194" height="1192" width_o="1194" height_o="1192" data-src="https://freight.cargo.site/t/original/i/85e7ea4eb6ef7850822b40f310ac28ff533e00ec2302f754896f471d5f10c3ee/Screen-Shot-2022-05-18-at-1.33.50-PM.png" data-mid="143087170" border="0"  src="https://freight.cargo.site/w/1000/i/85e7ea4eb6ef7850822b40f310ac28ff533e00ec2302f754896f471d5f10c3ee/Screen-Shot-2022-05-18-at-1.33.50-PM.png" /&#62;
&#60;img width="1188" height="1192" width_o="1188" height_o="1192" data-src="https://freight.cargo.site/t/original/i/f91be4b43a2edeef3f79b3b7bcc1db2e8320289ee41bc605ec9b4e8ec93e75dc/Screen-Shot-2022-05-19-at-9.31.47-AM.png" data-mid="143091880" border="0"  src="https://freight.cargo.site/w/1000/i/f91be4b43a2edeef3f79b3b7bcc1db2e8320289ee41bc605ec9b4e8ec93e75dc/Screen-Shot-2022-05-19-at-9.31.47-AM.png" /&#62;
&#60;img width="1194" height="1192" width_o="1194" height_o="1192" data-src="https://freight.cargo.site/t/original/i/d0d1132c259d47e66c3ff298dc18b5abcedcf8d2ded18e1f4e4fe5fbc8f8790e/Screen-Shot-2022-05-19-at-9.25.49-AM.png" data-mid="143091450" border="0"  src="https://freight.cargo.site/w/1000/i/d0d1132c259d47e66c3ff298dc18b5abcedcf8d2ded18e1f4e4fe5fbc8f8790e/Screen-Shot-2022-05-19-at-9.25.49-AM.png" /&#62;
&#60;img width="1194" height="1192" width_o="1194" height_o="1192" data-src="https://freight.cargo.site/t/original/i/53eb3a217c3148fba94affe59b9512240f75c1ff2ac2eb1c90d1c7263fae0a74/Screen-Shot-2022-05-19-at-9.25.42-AM.png" data-mid="143091451" border="0"  src="https://freight.cargo.site/w/1000/i/53eb3a217c3148fba94affe59b9512240f75c1ff2ac2eb1c90d1c7263fae0a74/Screen-Shot-2022-05-19-at-9.25.42-AM.png" /&#62;
&#60;img width="1198" height="1192" width_o="1198" height_o="1192" data-src="https://freight.cargo.site/t/original/i/7d8fc8b35853e789bdd76fb9aa553ec6c762f8f62a4a11babb39ee25f898c28a/Screen-Shot-2022-05-19-at-9.31.26-AM.png" data-mid="143091881" border="0"  src="https://freight.cargo.site/w/1000/i/7d8fc8b35853e789bdd76fb9aa553ec6c762f8f62a4a11babb39ee25f898c28a/Screen-Shot-2022-05-19-at-9.31.26-AM.png" /&#62;
&#60;img width="952" height="1190" width_o="952" height_o="1190" data-src="https://freight.cargo.site/t/original/i/8f0b67f6483d6f315361d75653db0b5e539895ccdaa8fa6738c08dd2287cd749/Screen-Shot-2022-05-19-at-9.32.02-AM.png" data-mid="143091878" border="0"  src="https://freight.cargo.site/w/952/i/8f0b67f6483d6f315361d75653db0b5e539895ccdaa8fa6738c08dd2287cd749/Screen-Shot-2022-05-19-at-9.32.02-AM.png" /&#62;
&#60;img width="952" height="1194" width_o="952" height_o="1194" data-src="https://freight.cargo.site/t/original/i/a14052a2803fbee1c63a4066a2c6700baafb1ded78f7709c1643311467a4e194/Screen-Shot-2022-05-19-at-9.32.10-AM.png" data-mid="143091877" border="0"  src="https://freight.cargo.site/w/952/i/a14052a2803fbee1c63a4066a2c6700baafb1ded78f7709c1643311467a4e194/Screen-Shot-2022-05-19-at-9.32.10-AM.png" /&#62;
&#60;img width="954" height="1192" width_o="954" height_o="1192" data-src="https://freight.cargo.site/t/original/i/b1d73bd891a12bfc08e3efdfe57371215772b3acdd64378ed39dc90601db111f/Screen-Shot-2022-05-19-at-9.32.17-AM.png" data-mid="143091876" border="0"  src="https://freight.cargo.site/w/954/i/b1d73bd891a12bfc08e3efdfe57371215772b3acdd64378ed39dc90601db111f/Screen-Shot-2022-05-19-at-9.32.17-AM.png" /&#62;
&#60;img width="1192" height="1192" width_o="1192" height_o="1192" data-src="https://freight.cargo.site/t/original/i/46267ec3f852769e150f2d756245e310d2d1779b5353fa804492320106191546/Screen-Shot-2022-05-18-at-1.33.58-PM.png" data-mid="143087168" border="0"  src="https://freight.cargo.site/w/1000/i/46267ec3f852769e150f2d756245e310d2d1779b5353fa804492320106191546/Screen-Shot-2022-05-18-at-1.33.58-PM.png" /&#62;
&#60;img width="946" height="1192" width_o="946" height_o="1192" data-src="https://freight.cargo.site/t/original/i/60bf019b99743c7929f14f7ea548a0f39c3fb419c98db5ebba64de1331c4b4ce/Screen-Shot-2022-05-18-at-11.43.00-AM.png" data-mid="143018386" border="0"  src="https://freight.cargo.site/w/946/i/60bf019b99743c7929f14f7ea548a0f39c3fb419c98db5ebba64de1331c4b4ce/Screen-Shot-2022-05-18-at-11.43.00-AM.png" /&#62;

My Rolls: Art Direction, Design, Concpet


</description>
		
	</item>
		
		
	<item>
		<title>MOVIE POSTER DESIGN</title>
				
		<link>https://benwalliscreative.com/MOVIE-POSTER-DESIGN</link>

		<pubDate>Tue, 07 Jan 2025 16:56:42 +0000</pubDate>

		<dc:creator>ben wallis</dc:creator>

		<guid isPermaLink="true">https://benwalliscreative.com/MOVIE-POSTER-DESIGN</guid>

		<description>RAGAMUFFINMOVIE POSTER DESIGN
I was asked to design the poster &#38;amp; title graphics for the 2025 Sundance Film Festival&#38;nbsp; Short Film: RAGAMUFFIN. 
The Brief: make it feel nostalgic, gritty, and badass.
&#38;nbsp;
&#60;img width="2430" height="3600" width_o="2430" height_o="3600" data-src="https://freight.cargo.site/t/original/i/7826d0df678ba6d24a8c7d67fb2ea6c1eb9fe8cb4b313ab9f9026910fb0f139e/RAG_POSTER-FINAL.jpg" data-mid="224295862" border="0"  src="https://freight.cargo.site/w/1000/i/7826d0df678ba6d24a8c7d67fb2ea6c1eb9fe8cb4b313ab9f9026910fb0f139e/RAG_POSTER-FINAL.jpg" /&#62;
&#60;img width="990" height="1004" width_o="990" height_o="1004" data-src="https://freight.cargo.site/t/original/i/336207168c015efd6eb408dfc29f4be1efea78d3a651887d16426f958eeea2e0/SUNDANCE-STICKER.png" data-mid="224296225" border="0"  src="https://freight.cargo.site/w/990/i/336207168c015efd6eb408dfc29f4be1efea78d3a651887d16426f958eeea2e0/SUNDANCE-STICKER.png" /&#62;
MAKE IT GRITTYTo achieve a printed, folded, and worn-out motocross poster asthetic, realistic texture I printed out the final poster design and f*cked it up IRL with actual wrinkles, folds, and spilled coffee. 
&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2720656433303b31504e882558c240e2c17c6809ca05adc20bde5f862270ce9a/RAG-SUN-DESIGN_0001_2.jpg" data-mid="224295870" border="0"  src="https://freight.cargo.site/w/1000/i/2720656433303b31504e882558c240e2c17c6809ca05adc20bde5f862270ce9a/RAG-SUN-DESIGN_0001_2.jpg" /&#62;I DIDN’T STOP AT JUST A POSTERI worked with the film’s director to produce a full companion zine, complete with a series of fake ads featuring the cast of the short film. Physical zines were printed and given away at a top-secret screening on the Sony lot in Hollywood.&#38;nbsp;
&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1c9ad98037da8e9670839b5c4d666c7051d5c5cf407b3ecdf0bf012a4e0ef992/RAG-SUN-DESIGN_0002_3.jpg" data-mid="224295871" border="0"  src="https://freight.cargo.site/w/1000/i/1c9ad98037da8e9670839b5c4d666c7051d5c5cf407b3ecdf0bf012a4e0ef992/RAG-SUN-DESIGN_0002_3.jpg" /&#62;

&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/841b6e372931178300a1046d15434fc03733985a40266fa036e87e9a26a1855c/RAG-CAMEL-AD-1.png" data-mid="224295938" border="0"  src="https://freight.cargo.site/w/1000/i/841b6e372931178300a1046d15434fc03733985a40266fa036e87e9a26a1855c/RAG-CAMEL-AD-1.png" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/210871edfb7927cac917cee2ab9ff8dd96f08eb254c5b8123325d81869a5ec97/RAG_PITPRO_AD-1.png" data-mid="224295939" border="0"  src="https://freight.cargo.site/w/1000/i/210871edfb7927cac917cee2ab9ff8dd96f08eb254c5b8123325d81869a5ec97/RAG_PITPRO_AD-1.png" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/0dfd9ff1796cb1d6cb53cfcc130a854dcf97d3afef8381d5fc4c18aa3e3f8fd4/RAG-camel-start-AD-1.jpg" data-mid="224295940" border="0"  src="https://freight.cargo.site/w/1000/i/0dfd9ff1796cb1d6cb53cfcc130a854dcf97d3afef8381d5fc4c18aa3e3f8fd4/RAG-camel-start-AD-1.jpg" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/7edc6c479fb008b09c8eca5d59a6872cf8479a72724f7ce47a914ea511c6f7e8/RAG-honda-AD-1.jpg" data-mid="224295941" border="0"  src="https://freight.cargo.site/w/1000/i/7edc6c479fb008b09c8eca5d59a6872cf8479a72724f7ce47a914ea511c6f7e8/RAG-honda-AD-1.jpg" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/5c39e49e51d8b80ce56945249b6b450911216f0bd320c479f8c7674fd0f19e9a/RAG-monkey-butt-AD-2.jpg" data-mid="224295943" border="0"  src="https://freight.cargo.site/w/1000/i/5c39e49e51d8b80ce56945249b6b450911216f0bd320c479f8c7674fd0f19e9a/RAG-monkey-butt-AD-2.jpg" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/edfba95ad05c16c0873171062d94c75b8aae2c69b4bcb6916b6636ad7d91ce8c/RAG-mad-mike-all-AD-1.jpg" data-mid="224295942" border="0"  src="https://freight.cargo.site/w/1000/i/edfba95ad05c16c0873171062d94c75b8aae2c69b4bcb6916b6636ad7d91ce8c/RAG-mad-mike-all-AD-1.jpg" /&#62;


MY ROLES: CREATIVE DIRECTION, 
ART DIRECTION, DESIGN

︎</description>
		
	</item>
		
		
	<item>
		<title>BURGER KING X STAYCOOL</title>
				
		<link>https://benwalliscreative.com/BURGER-KING-X-STAYCOOL</link>

		<pubDate>Wed, 04 Jan 2023 00:35:06 +0000</pubDate>

		<dc:creator>ben wallis</dc:creator>

		<guid isPermaLink="true">https://benwalliscreative.com/BURGER-KING-X-STAYCOOL</guid>

		<description>BURGER KING x STAYCOOL
BRANDED FASHION COLLAB

Burger King teamed up STAYCOOL NYC to make a 
one-of-a-kind “WarmCore” Hoodie
 
with secret insulated pockets to keep your Whopper 
warm on the go. We sold out in 2 days. &#38;nbsp;

&#60;img width="1176" height="1772" width_o="1176" height_o="1772" data-src="https://freight.cargo.site/t/original/i/0171b3aba99b09116ca9ed709255fd8c6a6ebbab54e37c5228c8929ef784717c/Screen-Shot-2023-01-04-at-11.57.46-AM.png" data-mid="163574838" border="0"  src="https://freight.cargo.site/w/1000/i/0171b3aba99b09116ca9ed709255fd8c6a6ebbab54e37c5228c8929ef784717c/Screen-Shot-2023-01-04-at-11.57.46-AM.png" /&#62;
&#60;img width="938" height="1580" width_o="938" height_o="1580" data-src="https://freight.cargo.site/t/original/i/72082e05de9acba441be0600436d675f89db1908eb3b1dad48399367308182cc/Screen-Shot-2023-01-04-at-12.00.34-PM.png" data-mid="163574826" border="0"  src="https://freight.cargo.site/w/938/i/72082e05de9acba441be0600436d675f89db1908eb3b1dad48399367308182cc/Screen-Shot-2023-01-04-at-12.00.34-PM.png" /&#62;
&#60;img width="1946" height="1730" width_o="1946" height_o="1730" data-src="https://freight.cargo.site/t/original/i/3047be754be3822389f556af5051e09a98ae0720f548b910e59b831d7fdfb484/Screen-Shot-2023-01-04-at-11.59.23-AM.png" data-mid="163574827" border="0"  src="https://freight.cargo.site/w/1000/i/3047be754be3822389f556af5051e09a98ae0720f548b910e59b831d7fdfb484/Screen-Shot-2023-01-04-at-11.59.23-AM.png" /&#62;
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&#60;img width="2170" height="1710" width_o="2170" height_o="1710" data-src="https://freight.cargo.site/t/original/i/412f8aae2f0120f8b76fbd3e7893bd72ada49e79af9f7f46639f3b31e24377ab/Screen-Shot-2023-01-04-at-11.57.27-AM.png" data-mid="163574854" border="0"  src="https://freight.cargo.site/w/1000/i/412f8aae2f0120f8b76fbd3e7893bd72ada49e79af9f7f46639f3b31e24377ab/Screen-Shot-2023-01-04-at-11.57.27-AM.png" /&#62;

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2f18f726d4298abc7c74e455adbf4cb9c43a4654d0ea902fe9e5e1a9f0fd9a8b/Launch12.16_carousel1.png" data-mid="163551963" border="0"  src="https://freight.cargo.site/w/1000/i/2f18f726d4298abc7c74e455adbf4cb9c43a4654d0ea902fe9e5e1a9f0fd9a8b/Launch12.16_carousel1.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b50387ce8ef9b927ccdde0a3f69b71528b533801f7a5fd007158a57e5fba8ebc/BKWarmCore_CollabPost_1x1.png" data-mid="163552956" border="0"  src="https://freight.cargo.site/w/1000/i/b50387ce8ef9b927ccdde0a3f69b71528b533801f7a5fd007158a57e5fba8ebc/BKWarmCore_CollabPost_1x1.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fda26d15f38caa38a06a1f9b674775ba7dbbed407d8daeb9f1d80302cf2e6d43/Launch12.16_carousel3.png" data-mid="163551965" border="0"  src="https://freight.cargo.site/w/1000/i/fda26d15f38caa38a06a1f9b674775ba7dbbed407d8daeb9f1d80302cf2e6d43/Launch12.16_carousel3.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/48beebdb01045c37881c630048635c4070adef2b791ce4fad25e62cc2a3eb5eb/Launch12.16_carousel2.png" data-mid="163551964" border="0"  src="https://freight.cargo.site/w/1000/i/48beebdb01045c37881c630048635c4070adef2b791ce4fad25e62cc2a3eb5eb/Launch12.16_carousel2.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/91a91cf0b81d79c73bcf0a5f43e1a9aee5a165ee3ed73a414c9f6b57b0b493df/Launch12.16_carousel4.png" data-mid="163551966" border="0"  src="https://freight.cargo.site/w/1000/i/91a91cf0b81d79c73bcf0a5f43e1a9aee5a165ee3ed73a414c9f6b57b0b493df/Launch12.16_carousel4.png" /&#62;


SOCIAL


&#60;img width="672" height="1578" width_o="672" height_o="1578" data-src="https://freight.cargo.site/t/original/i/3e315204ae87ab4a939ef3abfcd804b6219446ba637ba5d3acc8e08f3423a2ef/Screen-Shot-2023-01-04-at-11.47.41-AM.png" data-mid="163572712" border="0"  src="https://freight.cargo.site/w/672/i/3e315204ae87ab4a939ef3abfcd804b6219446ba637ba5d3acc8e08f3423a2ef/Screen-Shot-2023-01-04-at-11.47.41-AM.png" /&#62;
&#60;img width="682" height="1206" width_o="682" height_o="1206" data-src="https://freight.cargo.site/t/original/i/54e1c01a95273c7a1719cf413ffd866bea29d393f66a662bf030e7d12a2e3b1a/Screen-Shot-2023-01-04-at-11.55.25-AM.png" data-mid="163574489" border="0"  src="https://freight.cargo.site/w/682/i/54e1c01a95273c7a1719cf413ffd866bea29d393f66a662bf030e7d12a2e3b1a/Screen-Shot-2023-01-04-at-11.55.25-AM.png" /&#62;
&#60;img width="992" height="1664" width_o="992" height_o="1664" data-src="https://freight.cargo.site/t/original/i/055ae9c580ee028cff627ba349d104dcd11061ce37a44a25e35f0f93950454c4/Screen-Shot-2023-01-04-at-9.16.35-AM.png" data-mid="163555334" border="0"  src="https://freight.cargo.site/w/992/i/055ae9c580ee028cff627ba349d104dcd11061ce37a44a25e35f0f93950454c4/Screen-Shot-2023-01-04-at-9.16.35-AM.png" /&#62;
&#60;img width="1002" height="1668" width_o="1002" height_o="1668" data-src="https://freight.cargo.site/t/original/i/0c3ecf29e4cf8d4c1b560e4cbdcc26b9e4309c1689769d972adaaa55e340fe6f/Screen-Shot-2023-01-04-at-9.16.24-AM.png" data-mid="163555337" border="0"  src="https://freight.cargo.site/w/1000/i/0c3ecf29e4cf8d4c1b560e4cbdcc26b9e4309c1689769d972adaaa55e340fe6f/Screen-Shot-2023-01-04-at-9.16.24-AM.png" /&#62;
&#60;img width="996" height="1664" width_o="996" height_o="1664" data-src="https://freight.cargo.site/t/original/i/7684289a44114f23484ec89ba45c997613ccbfe215d7d49d86d0ec4c716f378a/Screen-Shot-2023-01-04-at-9.16.12-AM.png" data-mid="163555338" border="0"  src="https://freight.cargo.site/w/996/i/7684289a44114f23484ec89ba45c997613ccbfe215d7d49d86d0ec4c716f378a/Screen-Shot-2023-01-04-at-9.16.12-AM.png" /&#62;
&#60;img width="996" height="1850" width_o="996" height_o="1850" data-src="https://freight.cargo.site/t/original/i/1fcb4f85788ede36dd33e604b0697f6c12c3654f270993a7c3361d19e0059592/Screen-Shot-2023-01-04-at-9.15.42-AM.png" data-mid="163555339" border="0"  src="https://freight.cargo.site/w/996/i/1fcb4f85788ede36dd33e604b0697f6c12c3654f270993a7c3361d19e0059592/Screen-Shot-2023-01-04-at-9.15.42-AM.png" /&#62;


PR COVERAGE


&#60;img width="1466" height="1722" width_o="1466" height_o="1722" data-src="https://freight.cargo.site/t/original/i/55c1c2f8ad3820c51a55b9907fbaf783d2a4c3edb478ed72c29a14f1695dac2e/Screen-Shot-2023-01-04-at-9.12.14-AM.png" data-mid="163555340" border="0"  src="https://freight.cargo.site/w/1000/i/55c1c2f8ad3820c51a55b9907fbaf783d2a4c3edb478ed72c29a14f1695dac2e/Screen-Shot-2023-01-04-at-9.12.14-AM.png" /&#62;
&#60;img width="1314" height="992" width_o="1314" height_o="992" data-src="https://freight.cargo.site/t/original/i/33d6bd7116fbc2134d1809bb7aac92d88d2e52907d2dc0192fc88bdf501ef6d7/Screen-Shot-2023-01-04-at-9.11.33-AM.png" data-mid="163555341" border="0"  src="https://freight.cargo.site/w/1000/i/33d6bd7116fbc2134d1809bb7aac92d88d2e52907d2dc0192fc88bdf501ef6d7/Screen-Shot-2023-01-04-at-9.11.33-AM.png" /&#62;
&#60;img width="2015" height="1784" width_o="2015" height_o="1784" data-src="https://freight.cargo.site/t/original/i/9f22194fdbcc358c577da67ec2f6bb7e58c2d853b62548cf4a0e4b1fd3c5df51/Screen-Shot-2023-01-04-at-9.10.43-AM.png" data-mid="163555342" border="0"  src="https://freight.cargo.site/w/1000/i/9f22194fdbcc358c577da67ec2f6bb7e58c2d853b62548cf4a0e4b1fd3c5df51/Screen-Shot-2023-01-04-at-9.10.43-AM.png" /&#62;

My Rolls: Creative Direction, 
Brand Partnership Concept
</description>
		
	</item>
		
		
	<item>
		<title>SPECIAL OLYMPICS</title>
				
		<link>https://benwalliscreative.com/SPECIAL-OLYMPICS</link>

		<pubDate>Wed, 18 May 2022 18:16:54 +0000</pubDate>

		<dc:creator>ben wallis</dc:creator>

		<guid isPermaLink="true">https://benwalliscreative.com/SPECIAL-OLYMPICS</guid>

		<description>SPECIAL OLYMPICS 
BE BRAVE

“Be Brave Campaign Uplevels 
Fashion Beyond Its Fabric” 
– Forbes
Special Olympics teamed up with Parsons School of Design to create the first-ever course focused on designing inclusive athletic wear. Parsons students worked closely with Special Olympics athletes to create apparel designed to fit their unique athletic needs and styles. 
The problem? Outside of Parsons, no one was paying attention. We were tasked to help raise awareness of this revolutionary course, and ultimately save a program with the potential to change the future of fashion. We set out to launch this Special Olympic Athletic apparel like the hottest new fashion line, treating it with all the reverence that an iconic collab gets at a New York Fashion Week.

Michael Jordan and Nike had Air Jordans.&#38;nbsp;Special Olympics and Parsons present:

BE BRAVE BE BRAVE BEBRAVE

&#60;img width="3360" height="2240" width_o="3360" height_o="2240" data-src="https://freight.cargo.site/t/original/i/fde38fdc8ad16b36e7ff613d5f1699ecf1f6cd44417ee6825f01f5a1be77b6f0/SpecialOlympics-2021-Final-Selects-hero.jpg" data-mid="143059978" border="0"  src="https://freight.cargo.site/w/1000/i/fde38fdc8ad16b36e7ff613d5f1699ecf1f6cd44417ee6825f01f5a1be77b6f0/SpecialOlympics-2021-Final-Selects-hero.jpg" /&#62;
&#60;img width="3291" height="2194" width_o="3291" height_o="2194" data-src="https://freight.cargo.site/t/original/i/c2410a793bed1ef3e2f32c849cbc9db788c15305d806f0c9c63cb7cdfef5d1cf/SpecialOlympics-2021-Final-Selects-creed.jpg" data-mid="143059977" border="0"  src="https://freight.cargo.site/w/1000/i/c2410a793bed1ef3e2f32c849cbc9db788c15305d806f0c9c63cb7cdfef5d1cf/SpecialOlympics-2021-Final-Selects-creed.jpg" /&#62;
&#60;img width="3291" height="2194" width_o="3291" height_o="2194" data-src="https://freight.cargo.site/t/original/i/2bf3bc731e04f932e23c522f2d769b2d1e47e9e585cd5c0018d6bd2013bfdfea/SpecialOlympics-2021-Final-Selects-hat.jpg" data-mid="143059980" border="0"  src="https://freight.cargo.site/w/1000/i/2bf3bc731e04f932e23c522f2d769b2d1e47e9e585cd5c0018d6bd2013bfdfea/SpecialOlympics-2021-Final-Selects-hat.jpg" /&#62;
&#60;img width="1984" height="2625" width_o="1984" height_o="2625" data-src="https://freight.cargo.site/t/original/i/f327a7056cb98a1330026028659f350ef2032de6852bbdd7e6d698a0c778cbfc/SpecialOlympics-2021-Final-Selects-stretch.jpg" data-mid="143059983" border="0"  src="https://freight.cargo.site/w/1000/i/f327a7056cb98a1330026028659f350ef2032de6852bbdd7e6d698a0c778cbfc/SpecialOlympics-2021-Final-Selects-stretch.jpg" /&#62;
&#60;img width="3291" height="2194" width_o="3291" height_o="2194" data-src="https://freight.cargo.site/t/original/i/4bd9220b399cbfb8f65843acc85d3a8c16ba537bfa023b686363e990aea092a1/SpecialOlympics-2021-Final-Selects-smile.jpg" data-mid="143059982" border="0"  src="https://freight.cargo.site/w/1000/i/4bd9220b399cbfb8f65843acc85d3a8c16ba537bfa023b686363e990aea092a1/SpecialOlympics-2021-Final-Selects-smile.jpg" /&#62;


To launch BE BRAVE, we threw a live photoshoot &#38;amp; media event during the height of NYC Fashion Week with Celeb Photographer NIGEL BARKER.


EARNED HEADLINES&#38;nbsp;
&#60;img width="758" height="1406" width_o="758" height_o="1406" data-src="https://freight.cargo.site/t/original/i/d1b4796ddf5590914a7440113f8270d2e77c6a9653e3e41d294e17a4e9bdef87/Screen-Shot-2022-05-19-at-1.07.06-PM.jpg" data-mid="143113527" border="0"  src="https://freight.cargo.site/w/758/i/d1b4796ddf5590914a7440113f8270d2e77c6a9653e3e41d294e17a4e9bdef87/Screen-Shot-2022-05-19-at-1.07.06-PM.jpg" /&#62;
&#60;img width="1468" height="1796" width_o="1468" height_o="1796" data-src="https://freight.cargo.site/t/original/i/a1733e43e4a4865fd496a4eeea3b1e194591a5e590e19bf91edc4fce1aff6fce/Screen-Shot-2022-05-19-at-3.03.51-AM.png" data-mid="143061144" border="0"  src="https://freight.cargo.site/w/1000/i/a1733e43e4a4865fd496a4eeea3b1e194591a5e590e19bf91edc4fce1aff6fce/Screen-Shot-2022-05-19-at-3.03.51-AM.png" /&#62;


LAUNCH SOCIAL CONTENT
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d8fca8e72d57f134e06a2742c6f0d40c4ee455407478de0cf56e2030bf363398/BeBrave_Sketches_InFeed_092.gif" data-mid="143060523" border="0"  src="https://freight.cargo.site/w/1000/i/d8fca8e72d57f134e06a2742c6f0d40c4ee455407478de0cf56e2030bf363398/BeBrave_Sketches_InFeed_092.gif" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b83675e5c28d64972066db697df35e9ec5c7004eae4bd0c97a3219e00a07fc5f/BeBrave_InFeed_2.jpg" data-mid="143060242" border="0"  src="https://freight.cargo.site/w/1000/i/b83675e5c28d64972066db697df35e9ec5c7004eae4bd0c97a3219e00a07fc5f/BeBrave_InFeed_2.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4c7225cf0d8b28bc403695e32cc402604402fd6a9a041bc7368f2e6c04588fb3/BeBrave_InFeed_3.jpg" data-mid="143060243" border="0"  src="https://freight.cargo.site/w/1000/i/4c7225cf0d8b28bc403695e32cc402604402fd6a9a041bc7368f2e6c04588fb3/BeBrave_InFeed_3.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1b6a8ca4aafbb008bdae43bff79f461264c1f3c01cffb97bcdee5d8da97a4677/BeBrave_InFeed_4.jpg" data-mid="143060244" border="0"  src="https://freight.cargo.site/w/1000/i/1b6a8ca4aafbb008bdae43bff79f461264c1f3c01cffb97bcdee5d8da97a4677/BeBrave_InFeed_4.jpg" /&#62;


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6492bc73299335d822d06df417ada53f1a52c854ae54fd6085b2ed951f1ef9d6/Carousel_01.jpg" data-mid="143060468" border="0"  src="https://freight.cargo.site/w/1000/i/6492bc73299335d822d06df417ada53f1a52c854ae54fd6085b2ed951f1ef9d6/Carousel_01.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9b7fe426d5e988e095135879154986d931411833c45e60a0c61c87c030dc085d/Carousel_02.jpg" data-mid="143060469" border="0"  src="https://freight.cargo.site/w/1000/i/9b7fe426d5e988e095135879154986d931411833c45e60a0c61c87c030dc085d/Carousel_02.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1dccc500530d1a56d691c9ca3803f5f5e311c07847b258a15e362015c91910b5/Carousel_03.jpg" data-mid="143060471" border="0"  src="https://freight.cargo.site/w/1000/i/1dccc500530d1a56d691c9ca3803f5f5e311c07847b258a15e362015c91910b5/Carousel_03.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/12c4c9cb3963cc49fbcee4c0b2349321993834b654aac8b6be174abfd1383c79/Carousel_04.jpg" data-mid="143060472" border="0"  src="https://freight.cargo.site/w/1000/i/12c4c9cb3963cc49fbcee4c0b2349321993834b654aac8b6be174abfd1383c79/Carousel_04.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3f3e85dc79e666ed5b914c5229d61177d455363ab1fe03ff2b82cc5644a53aaa/Carousel_05.jpg" data-mid="143060473" border="0"  src="https://freight.cargo.site/w/1000/i/3f3e85dc79e666ed5b914c5229d61177d455363ab1fe03ff2b82cc5644a53aaa/Carousel_05.jpg" /&#62;


BEHIND THE SCENES
Photography: Nigel Barker&#38;nbsp;


&#60;img width="2534" height="1412" width_o="2534" height_o="1412" data-src="https://freight.cargo.site/t/original/i/ce60eeb4e796c7828f719b4d55cb8c3ec315272498ac890cf9e0ee0fb18abbed/Screen-Shot-2022-05-19-at-3.12.43-AM.png" data-mid="143061426" border="0"  src="https://freight.cargo.site/w/1000/i/ce60eeb4e796c7828f719b4d55cb8c3ec315272498ac890cf9e0ee0fb18abbed/Screen-Shot-2022-05-19-at-3.12.43-AM.png" /&#62;

&#60;img width="3178" height="1770" width_o="3178" height_o="1770" data-src="https://freight.cargo.site/t/original/i/688bf566bfa20453d5e68e8ea68cfee6158206dc56b2f5e14827101b137145c1/Screen-Shot-2021-10-28-at-12.20.13-PM.png" data-mid="143060095" border="0"  src="https://freight.cargo.site/w/1000/i/688bf566bfa20453d5e68e8ea68cfee6158206dc56b2f5e14827101b137145c1/Screen-Shot-2021-10-28-at-12.20.13-PM.png" /&#62;
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&#60;img width="3184" height="1790" width_o="3184" height_o="1790" data-src="https://freight.cargo.site/t/original/i/9199148430f926fe15162b6326ae6756a526036b42121be41befa364370c6c7b/Screen-Shot-2021-10-28-at-12.17.49-PM.png" data-mid="143060097" border="0"  src="https://freight.cargo.site/w/1000/i/9199148430f926fe15162b6326ae6756a526036b42121be41befa364370c6c7b/Screen-Shot-2021-10-28-at-12.17.49-PM.png" /&#62;
&#60;img width="3186" height="1780" width_o="3186" height_o="1780" data-src="https://freight.cargo.site/t/original/i/fb0f96a710950959ca3cec612514c3167e1bf2ff0f7d61e44798144f4eabf26b/Screen-Shot-2021-10-28-at-12.18.16-PM.png" data-mid="143060099" border="0"  src="https://freight.cargo.site/w/1000/i/fb0f96a710950959ca3cec612514c3167e1bf2ff0f7d61e44798144f4eabf26b/Screen-Shot-2021-10-28-at-12.18.16-PM.png" /&#62;
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&#60;img width="3174" height="1778" width_o="3174" height_o="1778" data-src="https://freight.cargo.site/t/original/i/d934f046ed072a77432f3fb64496c305d7648a77ed500f6452e5494883913e9f/Screen-Shot-2021-10-28-at-12.19.21-PM.png" data-mid="143060107" border="0"  src="https://freight.cargo.site/w/1000/i/d934f046ed072a77432f3fb64496c305d7648a77ed500f6452e5494883913e9f/Screen-Shot-2021-10-28-at-12.19.21-PM.png" /&#62;
&#60;img width="3114" height="1668" width_o="3114" height_o="1668" data-src="https://freight.cargo.site/t/original/i/dd980b9087d07a18e60a82bf55c81e5fa9fa42b8bb549d39bce2bbff895aed69/Screen-Shot-2021-10-28-at-12.19.50-PM.png" data-mid="143060109" border="0"  src="https://freight.cargo.site/w/1000/i/dd980b9087d07a18e60a82bf55c81e5fa9fa42b8bb549d39bce2bbff895aed69/Screen-Shot-2021-10-28-at-12.19.50-PM.png" /&#62;


MY ROLLS: ORIGINAL CONCPET,
ART DIRECTION, DESIGN, RETOUCHING
</description>
		
	</item>
		
		
	<item>
		<title>TAZO CLIMATE WEEK</title>
				
		<link>https://benwalliscreative.com/TAZO-CLIMATE-WEEK</link>

		<pubDate>Wed, 18 May 2022 17:47:45 +0000</pubDate>

		<dc:creator>ben wallis</dc:creator>

		<guid isPermaLink="true">https://benwalliscreative.com/TAZO-CLIMATE-WEEK</guid>

		<description>

TAZO CLIMATE WEEKPURPOSE DRIVEN SOCIAL CAMPAIGN&#38;nbsp;

To help TAZO challenge the status quo and better society, we launched a week of social media content, HOSTED BY SZA (!!!) and focused on amplifying BIPOC voices within the climate space.


&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2d0da35685bfffee8ed68ab720051ddb433a500d5a2610e4696ac26e78da4f12/1-TAZO-CW-EKATERRA-INFEED.jpg" data-mid="143015355" border="0"  src="https://freight.cargo.site/w/1000/i/2d0da35685bfffee8ed68ab720051ddb433a500d5a2610e4696ac26e78da4f12/1-TAZO-CW-EKATERRA-INFEED.jpg" /&#62;
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&#60;img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b5c73bfbfffa6bbf1d1d683022ff0ffb10a0b0ab68cb722eed712d4fb5f67e29/04_TAZO_CW_AF.jpg" data-mid="143015362" border="0"  src="https://freight.cargo.site/w/1000/i/b5c73bfbfffa6bbf1d1d683022ff0ffb10a0b0ab68cb722eed712d4fb5f67e29/04_TAZO_CW_AF.jpg" /&#62;
&#60;img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/562fe182c8d5d24dde146bb3c9ce1efb70b970ad29d25fbeaaf7b0837a80e7db/05_TAZO_CW_AF.jpg" data-mid="143015363" border="0"  src="https://freight.cargo.site/w/1000/i/562fe182c8d5d24dde146bb3c9ce1efb70b970ad29d25fbeaaf7b0837a80e7db/05_TAZO_CW_AF.jpg" /&#62;


&#60;img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/2c36b2e113fa609c313d6cea2ca0f1d02c32c0574a95b9ff138bf0c200775afe/01_TAZO_CW_WeAct_feed.jpg" data-mid="143015364" border="0"  src="https://freight.cargo.site/w/1000/i/2c36b2e113fa609c313d6cea2ca0f1d02c32c0574a95b9ff138bf0c200775afe/01_TAZO_CW_WeAct_feed.jpg" /&#62;
&#60;img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/a762b50c3ab5193b79eb8530ff9045e7175cccb2f62e9598bd01032405c6b679/02_TAZO_CW_WeAct_feed.jpg" data-mid="143015365" border="0"  src="https://freight.cargo.site/w/1000/i/a762b50c3ab5193b79eb8530ff9045e7175cccb2f62e9598bd01032405c6b679/02_TAZO_CW_WeAct_feed.jpg" /&#62;
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&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ad5b64018767080d1d84becbf0434da0c0aaba8f21e8e97e15c9430c51f6ad3d/4_TAZO_SF_OE_announcement_post.jpg" data-mid="143015374" border="0"  src="https://freight.cargo.site/w/1000/i/ad5b64018767080d1d84becbf0434da0c0aaba8f21e8e97e15c9430c51f6ad3d/4_TAZO_SF_OE_announcement_post.jpg" /&#62;
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&#60;img width="1668" height="2085" width_o="1668" height_o="2085" data-src="https://freight.cargo.site/t/original/i/af43f5bfbc142dd73ee863cffde494b8620980c1e2d811527ca11b83d35a99a8/1_TAZO_CW-PGxLT-infeed.jpg" data-mid="143015376" border="0"  src="https://freight.cargo.site/w/1000/i/af43f5bfbc142dd73ee863cffde494b8620980c1e2d811527ca11b83d35a99a8/1_TAZO_CW-PGxLT-infeed.jpg" /&#62;
&#60;img width="1668" height="2085" width_o="1668" height_o="2085" data-src="https://freight.cargo.site/t/original/i/d186de14f3c1a0c22900298ced12a84f06ff6bf4bef0878227a9e7be0e217e2d/2_TAZO_CW-PGxLT-infeed.jpg" data-mid="143015378" border="0"  src="https://freight.cargo.site/w/1000/i/d186de14f3c1a0c22900298ced12a84f06ff6bf4bef0878227a9e7be0e217e2d/2_TAZO_CW-PGxLT-infeed.jpg" /&#62;
&#60;img width="1668" height="2085" width_o="1668" height_o="2085" data-src="https://freight.cargo.site/t/original/i/d77f5e50c48c4722cda61e60957bf5a112638b043ffc2df6aef1bb9333d792c9/3_TAZO_CW-PGxLT-infeed.jpg" data-mid="143015380" border="0"  src="https://freight.cargo.site/w/1000/i/d77f5e50c48c4722cda61e60957bf5a112638b043ffc2df6aef1bb9333d792c9/3_TAZO_CW-PGxLT-infeed.jpg" /&#62;
&#60;img width="1668" height="2085" width_o="1668" height_o="2085" data-src="https://freight.cargo.site/t/original/i/3619b35ea4780396e034d97a462d610ac38da298c8527a467b783c93c30b8c60/4_TAZO_CW-PGxLT-infeed.jpg" data-mid="143015382" border="0"  src="https://freight.cargo.site/w/1000/i/3619b35ea4780396e034d97a462d610ac38da298c8527a467b783c93c30b8c60/4_TAZO_CW-PGxLT-infeed.jpg" /&#62;
&#60;img width="1668" height="2085" width_o="1668" height_o="2085" data-src="https://freight.cargo.site/t/original/i/d328bc8320e97b0d6ad2cbefba2f4ca75c7ad6ea5301f42410fa86e895927720/5_TAZO_CW-PGxLT-infeed.jpg" data-mid="143015384" border="0"  src="https://freight.cargo.site/w/1000/i/d328bc8320e97b0d6ad2cbefba2f4ca75c7ad6ea5301f42410fa86e895927720/5_TAZO_CW-PGxLT-infeed.jpg" /&#62;


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&#60;img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/ce546b37c6742a1329ae493049d7365cf19954c284b5c6575ace148466031042/2_TAZO_CW_IE_infeed.jpg" data-mid="143015393" border="0"  src="https://freight.cargo.site/w/1000/i/ce546b37c6742a1329ae493049d7365cf19954c284b5c6575ace148466031042/2_TAZO_CW_IE_infeed.jpg" /&#62;
&#60;img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/7494b692a931dcc21fe30ead0d7c0a8954d08ae0159b1bc75a53b77431724b67/4_TAZO_CW_IE_infeed.jpg" data-mid="143015397" border="0"  src="https://freight.cargo.site/w/1000/i/7494b692a931dcc21fe30ead0d7c0a8954d08ae0159b1bc75a53b77431724b67/4_TAZO_CW_IE_infeed.jpg" /&#62;
&#60;img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/01aec0723846f64212d67fc08d2bbd1da7f3a775170bcb24aadf011400722fb2/5_TAZO_CW_IE_infeed.jpg" data-mid="143015398" border="0"  src="https://freight.cargo.site/w/1000/i/01aec0723846f64212d67fc08d2bbd1da7f3a775170bcb24aadf011400722fb2/5_TAZO_CW_IE_infeed.jpg" /&#62;


&#60;img width="1668" height="2085" width_o="1668" height_o="2085" data-src="https://freight.cargo.site/t/original/i/e8387a88c65a5f88db17ec411e165fb45873377cc9ffe8aec2c12f71f342bd94/1_TAZO_CW-TREE-CORPS-infeed.jpg" data-mid="143015399" border="0"  src="https://freight.cargo.site/w/1000/i/e8387a88c65a5f88db17ec411e165fb45873377cc9ffe8aec2c12f71f342bd94/1_TAZO_CW-TREE-CORPS-infeed.jpg" /&#62;
&#60;img width="1668" height="2085" width_o="1668" height_o="2085" data-src="https://freight.cargo.site/t/original/i/86a6137c0aef214553914a33c3d1631e64030991158d265554ac0f18f76897fe/2_TAZO_CW-TREE-CORPS-infeed.jpg" data-mid="143015400" border="0"  src="https://freight.cargo.site/w/1000/i/86a6137c0aef214553914a33c3d1631e64030991158d265554ac0f18f76897fe/2_TAZO_CW-TREE-CORPS-infeed.jpg" /&#62;
TAZO’s Climate Week was created as an extention of 
the TAZO TREE CORPS initiative.


&#60;img width="660" height="1040" width_o="660" height_o="1040" data-src="https://freight.cargo.site/t/original/i/c995d3fb5b825bcffbc5205adadb877bf7fac18bdae750a2757269e188ceaa15/Screen-Shot-2022-05-18-at-11.40.45-AM.png" data-mid="143011138" border="0"  src="https://freight.cargo.site/w/660/i/c995d3fb5b825bcffbc5205adadb877bf7fac18bdae750a2757269e188ceaa15/Screen-Shot-2022-05-18-at-11.40.45-AM.png" /&#62;
&#60;img width="1186" height="1186" width_o="1186" height_o="1186" data-src="https://freight.cargo.site/t/original/i/b81450fe9fd593c65e0e40eda084ce855045feda34c44834c614960004a47f16/Screen-Shot-2022-05-18-at-11.54.07-AM.png" data-mid="143011958" border="0"  src="https://freight.cargo.site/w/1000/i/b81450fe9fd593c65e0e40eda084ce855045feda34c44834c614960004a47f16/Screen-Shot-2022-05-18-at-11.54.07-AM.png" /&#62;


My Rolls: Art Direction, Design
</description>
		
	</item>
		
		
	<item>
		<title>RACETRAC TV</title>
				
		<link>https://benwalliscreative.com/RACETRAC-TV</link>

		<pubDate>Mon, 24 Jun 2024 15:15:18 +0000</pubDate>

		<dc:creator>ben wallis</dc:creator>

		<guid isPermaLink="true">https://benwalliscreative.com/RACETRAC-TV</guid>

		<description>RACETRAC BROADCAST


RaceTrac tasked us with finding a way to talk about their pizza, coffee, and breakfast
sandwiches in a way that cuts through the noise in a saturated category.

Enter: Phill the Piano Guy
&#60;img width="1404" height="790" width_o="1404" height_o="790" data-src="https://freight.cargo.site/t/original/i/b86924da5388da0ad25a57eb35316ac84a0e731f77de6c8b72b4e81416eb5311/PHILL-FACE.gif" data-mid="213510238" border="0"  src="https://freight.cargo.site/w/1000/i/b86924da5388da0ad25a57eb35316ac84a0e731f77de6c8b72b4e81416eb5311/PHILL-FACE.gif" /&#62;


We created completely original songs (with lyrics and music compositio done by yours truly) that highlighted the products in a playful and disarming way.
To perform these songs we created a character, Phil The Piano Guy, to provide a bit of humor in return for talking about gas station food for 30 seconds.


BROADCAST


SOCIAL&#60;img width="3200" height="1291" width_o="3200" height_o="1291" data-src="https://freight.cargo.site/t/original/i/451b1da3dca255dc5b08db96f1fa41edb853cc83b08bcd50c8fececd62065dcd/RaceTrac_social-stills.png" data-mid="213511504" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/451b1da3dca255dc5b08db96f1fa41edb853cc83b08bcd50c8fececd62065dcd/RaceTrac_social-stills.png" /&#62;
We then took Phil to social, meme-ifying clips from the spots paired with competition-like challenges that got people singing and dancing along; turning this idea into a series of memorable experiences through playful organic content.
&#60;img width="1618" height="740" width_o="1618" height_o="740" data-src="https://freight.cargo.site/t/original/i/71a25326d817d69bbe0beff4f5d23f7dfe511c07252df8271fef343e461970ec/GOLD-ADDY-COMP.png" data-mid="213511257" border="0"  src="https://freight.cargo.site/w/1000/i/71a25326d817d69bbe0beff4f5d23f7dfe511c07252df8271fef343e461970ec/GOLD-ADDY-COMP.png" /&#62;


&#60;img width="744" height="418" width_o="744" height_o="418" data-src="https://freight.cargo.site/t/original/i/c11a8dac5aad7ed0daa05c5ed8f79d2684930cff2a907ad3d91ae73431397690/PIANO-GUY-CLIP-med.gif" data-mid="213509520" border="0"  src="https://freight.cargo.site/w/744/i/c11a8dac5aad7ed0daa05c5ed8f79d2684930cff2a907ad3d91ae73431397690/PIANO-GUY-CLIP-med.gif" /&#62;

MY ROLES: CREATIVE DIRECTION, COPYWRITING, MUSIC COMPOSITION (VOCALS &#38;amp; PIANO), ORIGINAL CONCEPT
</description>
		
	</item>
		
		
	<item>
		<title>NORTHSIDE HOSPITAL</title>
				
		<link>https://benwalliscreative.com/NORTHSIDE-HOSPITAL</link>

		<pubDate>Tue, 12 Mar 2024 16:48:41 +0000</pubDate>

		<dc:creator>ben wallis</dc:creator>

		<guid isPermaLink="true">https://benwalliscreative.com/NORTHSIDE-HOSPITAL</guid>

		<description>NORTHSIDE HOSPITAL
WE LEAD WITH HEART 
BRAND LAUNCH CAMPAIGN


&#60;img width="852" height="480" width_o="852" height_o="480" data-src="https://freight.cargo.site/t/original/i/498f73445f0866aad196409e5353e68080d6d487bf1a97b553715685449dcf17/cut-NHHI-clip.gif" data-mid="213514619" border="0"  src="https://freight.cargo.site/w/852/i/498f73445f0866aad196409e5353e68080d6d487bf1a97b553715685449dcf17/cut-NHHI-clip.gif" /&#62;The ask was for a campaign to launch their brand new Northside Hospital Heart Institute in Atlanta, GA. What they got was a full on brand ID, Tagline, Strategic Positioning, Stills for Social, Digital and print, and a :30 TV Ad.


BROADCASTWe set out to make an eye-catching :30 TV ad that illustrates how Northside puts patients at the center of all they do.&#38;nbsp;We enlisted iconic director Thibault Debaveye to help us pull-off a single, 30 second continuous shot visualizing a woman’s seamless journey through the Heart Institute. This execution relies entirely on in-camera practical effects to reveal hospital staff helping a patient along the way.&#38;nbsp;
︎


BUILDING A BRANDWe didn’t just make an ad, we built a brand. From logo, fonts, colors, we created a brand ID to establish Northside’s Heart Institute as a compassionate leader. 
”We Lead With Heart” spotlights this human-centered compassionate care, while also servering as a mic-drop moment as Northside claim’s their space at the very top of Atlanta’s Heart Care Hopsitals.&#60;img width="2642" height="1344" width_o="2642" height_o="1344" data-src="https://freight.cargo.site/t/original/i/35f1f4d2d28d54744bd7050ae62490fb3b2ec199b8f1b995cc0ab70b95eed40b/Screen-Shot-2024-06-24-at-1.06.04-PM.png" data-mid="213519783" border="0"  src="https://freight.cargo.site/w/1000/i/35f1f4d2d28d54744bd7050ae62490fb3b2ec199b8f1b995cc0ab70b95eed40b/Screen-Shot-2024-06-24-at-1.06.04-PM.png" /&#62;

&#60;img width="2700" height="1094" width_o="2700" height_o="1094" data-src="https://freight.cargo.site/t/original/i/9dbeabe710ea699cad8ce0c26b037c0718f3639731d5a6237486faecc3b5f9d6/Screen-Shot-2024-06-24-at-1.05.13-PM.png" data-mid="213519788" border="0"  src="https://freight.cargo.site/w/1000/i/9dbeabe710ea699cad8ce0c26b037c0718f3639731d5a6237486faecc3b5f9d6/Screen-Shot-2024-06-24-at-1.05.13-PM.png" /&#62;
&#60;img width="2718" height="1516" width_o="2718" height_o="1516" data-src="https://freight.cargo.site/t/original/i/1cfcb4e6ef7bfc66e9b22d6ed08191424b24d9f1db87569ae65497e64db86eb4/Screen-Shot-2024-06-24-at-1.03.50-PM.png" data-mid="213519780" border="0"  src="https://freight.cargo.site/w/1000/i/1cfcb4e6ef7bfc66e9b22d6ed08191424b24d9f1db87569ae65497e64db86eb4/Screen-Shot-2024-06-24-at-1.03.50-PM.png" /&#62;
we partnered with legendary illustrator Steven Noble to create a totally bespoke heart icon for Northside to own. This illustration is a hand-made lino-cut, which was then scanned in and vectorized.&#38;nbsp;
OOH&#60;img width="2556" height="1288" width_o="2556" height_o="1288" data-src="https://freight.cargo.site/t/original/i/9007f25c73fda2a205651101e8edf8ac81829f7111bbbd61a46f1e054ecd9587/Screen-Shot-2024-06-24-at-1.09.00-PM.png" data-mid="213519793" border="0"  src="https://freight.cargo.site/w/1000/i/9007f25c73fda2a205651101e8edf8ac81829f7111bbbd61a46f1e054ecd9587/Screen-Shot-2024-06-24-at-1.09.00-PM.png" /&#62;


DIGITAL &#38;amp; PAID SOCIAL
&#60;img width="2704" height="1366" width_o="2704" height_o="1366" data-src="https://freight.cargo.site/t/original/i/fbe9aa1df7f0b1806df1f3de11b8420cea0126283433ea1690d5733edd736871/NHHI-SOCIAL-COMP.png" data-mid="213520097" border="0"  src="https://freight.cargo.site/w/1000/i/fbe9aa1df7f0b1806df1f3de11b8420cea0126283433ea1690d5733edd736871/NHHI-SOCIAL-COMP.png" /&#62;&#60;img width="2588" height="1316" width_o="2588" height_o="1316" data-src="https://freight.cargo.site/t/original/i/3802fc8677d4003fe2ad179fc0224630928a1d3bf44fed7cac436634861dece2/NHHI-DISPLAY_.png" data-mid="213520096" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3802fc8677d4003fe2ad179fc0224630928a1d3bf44fed7cac436634861dece2/NHHI-DISPLAY_.png" /&#62;


MY ROLES: CREATIVE DIRECTION︎


</description>
		
	</item>
		
		
	<item>
		<title>RACETRAC TV</title>
				
		<link>https://benwalliscreative.com/RACETRAC-TV-1</link>

		<pubDate>Tue, 12 Mar 2024 16:49:05 +0000</pubDate>

		<dc:creator>ben wallis</dc:creator>

		<guid isPermaLink="true">https://benwalliscreative.com/RACETRAC-TV-1</guid>

		<description>RACETRAC BRAND


RaceTrac wanted TV ads the play up an emotional connection to the brand. So we created real life, small emotional moments and used RaceTrac as the wallpaper/catalyst for warm thoughtful moments.&#38;nbsp;


NO, YOU’RE CRYING TO A GAS STATION TV AD...


MY ROLES: CREATIVE DIRECTION</description>
		
	</item>
		
	</channel>
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