Sprite X Secret Walls
Brand Activation, Social Content
Sprite teamed up with Secret Walls to throw an epic, underground graffiti battle
during Art Basel in Miami, Florida.
![](https://freight.cargo.site/t/original/i/15d4dda251dd065e2ece0bf46f78f1e08eaa8bfb6f040c9f36f2599411a72680/image9-2.gif)
![](https://freight.cargo.site/t/original/i/068e6f2bdffc857e280946d80e7fbfe3eff01259bb4e37768636ea86b22c3a78/image77-2.png)
![](https://freight.cargo.site/t/original/i/07b2cd5422f1d75b2d01e26430b1004e801feb79940d89fbd80720d45d910826/sprite-tag.png)
While were there we captured additional content and b-roll footage from the unforgetable street art experience that we later used as Sprite social content.
![](https://freight.cargo.site/t/original/i/6f61425ba4b714feb41a1a32ab6b63957d1da4bce380d071abab440ab6539bed/Sprite-pics-2.png)
![](https://freight.cargo.site/t/original/i/156adfc0fdd375ed7feab8c64ebcc872f5838ecd99e56b27aac58d3285d08fe6/sprite-pics-1.png)
Before the graffiti battle we interviewed artists to see how thirst and passion pushes their art. We then asked each artist to illustrate a quote from their interview, which we then repurposed as branded social content.
![](https://freight.cargo.site/t/original/i/05510cc813a1d0330110e5a54057b83d2a075927904c98ca4063124c96a8c2fd/image67.png)
![](https://freight.cargo.site/t/original/i/25d146513d8168cbc7b2678cd7ce2560f7a513d897f18e626720240af1449bfc/image70-2.png)
![](https://freight.cargo.site/t/original/i/76bf16ea54d1b7af500b36436f77b4c456d60b07c0197cdb9ff1e08b7c9bb353/image63-2.png)