Sprite
Social Content
As part of the Wanna Sprite campaign, We produced a large library of GIF content to use as organic social responses to drive engagement.
We also made a totally real ice trophy, and then customized digitially to reward our super fans.
Sprite fans really REALLY like Sprite.
So we made our biggest fans officially official "Sprite Endorsers"
and surprised them with a box of limited edition Sprite swag.
Planned real time content for Prom Season.
