NORTHSIDE HOSPITAL
WE LEAD WITH HEART
BRAND LAUNCH CAMPAIGN
The ask was for a campaign to launch their brand new Northside Hospital Heart Institute in Atlanta, GA. What they got was a full on brand ID, Tagline, Strategic Positioning, Stills for Social, Digital and print, and a :30 TV Ad.
BROADCAST
We set out to make an eye-catching :30 TV ad that illustrates how Northside puts patients at the center of all they do.
We enlisted iconic director Thibault Debaveye to help us pull-off a single, 30 second continuous shot visualizing a woman’s seamless journey through the Heart Institute. This execution relies entirely on in-camera practical effects to reveal hospital staff helping a patient along the way.
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”We Lead With Heart” spotlights this human-centered compassionate care, while also servering as a mic-drop moment as Northside claim’s their space at the very top of Atlanta’s Heart Care Hopsitals.
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we partnered with legendary illustrator Steven Noble to create a totally bespoke heart icon for Northside to own. This illustration is a hand-made lino-cut, which was then scanned in and vectorized.
We enlisted iconic director Thibault Debaveye to help us pull-off a single, 30 second continuous shot visualizing a woman’s seamless journey through the Heart Institute. This execution relies entirely on in-camera practical effects to reveal hospital staff helping a patient along the way.
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BUILDING A BRAND
We didn’t just make an ad, we built a brand. From logo, fonts, colors, we created a brand ID to establish Northside’s Heart Institute as a compassionate leader.”We Lead With Heart” spotlights this human-centered compassionate care, while also servering as a mic-drop moment as Northside claim’s their space at the very top of Atlanta’s Heart Care Hopsitals.
we partnered with legendary illustrator Steven Noble to create a totally bespoke heart icon for Northside to own. This illustration is a hand-made lino-cut, which was then scanned in and vectorized.
OOH
DIGITAL &
PAID SOCIAL
MY ROLES: CREATIVE DIRECTION
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