Atlanta
Downtown
Brand Identity
![](https://freight.cargo.site/t/original/i/f24f827dc159a848f51cfc7d27a4ffb9a800eda3688bb8ab60420e5cebb51b2e/ATL-DTN-1.jpg)
This letter A shape was created using a series of clean, solid lines,
which converge to represent the unified nature of Atlanta.
![](https://freight.cargo.site/t/original/i/fd8ea0823bb8886cf66195b8d19af10e7e427491e627c73ce3ce1fb768742eca/900.jpg)
![](https://freight.cargo.site/t/original/i/2adf187b05113ad886c1d6f3fe88da13d89bf3e7a2b0c628f3281baf24d658ef/atldtn-brand.jpg)
![](https://freight.cargo.site/t/original/i/12626fd49cefff922ff3dede331c75e30af3a5451ed446b9cbb23c158ab7de8e/ATL-DTN.jpg)
![](https://freight.cargo.site/t/original/i/06397a0438056089aa30a254be21f910078e457d74c0a23057d142ac47caa1ad/atl-swag.jpg)
We asked local artists to help kick off the new branding by creating lagre kiosk posters,
transforming Atlanta Downtown into an art exibit inspired by the new brand identity.
![](https://freight.cargo.site/t/original/i/2879d51ae6993bdf6ba5fd114bd17076e735278dfb7934190c2a9e23537d601f/atldtnArtboard-900.jpg)
![](https://freight.cargo.site/t/original/i/f7df20c372988c9fa3775f1794e64cb74f8b7b46f4b79f46e28e09605227e8a6/IMG_9162.jpeg)
![](https://freight.cargo.site/t/original/i/60ade3d435cd463789ba1be76c54d2efa7a294dbaa3ff83fd8ded62825535947/Screen-Shot-2018-12-18-at-11.07.17-AM.png)
![](https://freight.cargo.site/t/original/i/764fb5f166fec1b451b7dd879fb4cfde57246697b44e2c995267305a5288abf8/Screen-Shot-2018-12-18-at-11.06.28-AM.png)